Sunfeel Jewelry General Manager Wang Zhuo Appointed to GAC Committee Intellectual Property Service Work Committee, Jointly Building a New Heights for Industry Innovation Protection
On October 16, the second plenary meeting of the Intellectual Property Service Work Committee of the Gems & Jewelry Trade Association of China (GAC) was grandly held in Beijing. The meeting brought together over 60 guests, including representatives from leading industry enterprises and experts from professional institutions, to jointly explore new pathways and mechanisms for intellectual property protection in the jewelry industry. Ms. Wang Zhuo, General Manager of Sunfeel Jewelry, was invited to attend the meeting and appointed as a member of the Committee, collaborating with elites from various sectors to contribute to the construction of the industry's intellectual property system and promote sustainable innovation.
Ms. Wang Zhuo's appointment to the Committee reflects the industry's full recognition of Sunfeel's long-term commitment to original design and emphasis on intellectual property protection. As the pioneer and leader in the "Solder-Free Gold" category, Sunfeel has always regarded innovation as the core driving force for enterprise development and intellectual property as the brand's lifeline.
Since its establishment, Sunfeel has overcome the industry-wide challenge of traditional gold welding relying on solder through its independently developed "Solder-Free Welding Technology," achieving a gold purity of up to 999.9‰ and truly realizing the promise of being "Purer, More Valuable." To date, Sunfeel has accumulated nearly 400 intellectual property rights, including national invention patents, ranking first in the industry and demonstrating strong capabilities in technological R&D and original design.
Sunfeel's innovative achievements and intellectual property accumulation have not only gained widespread market recognition but have also earned the highest honors in the industry. The brand has won important awards such as the "Tiangong Excellence Award" for multiple consecutive years. In 2023, its work "Sacred Flame" again claimed the top prize at the Tiangong Awards, and in 2024, it further achieved the "Championship" and "Craftsmanship Award" at the Hong Kong International Jewellery Show '24K Gold Jewellery Design Competition 2024'. Furthermore, Sunfeel was certified as a National High-Tech Enterprise as early as 2018, with its technological innovation value and industry leadership receiving recognition from national authorities.
This appointment signifies Sunfeel Jewelry's evolution from a practitioner of industry intellectual property protection to a driving force in shaping industry standards. General Manager Wang Zhuo stated that Sunfeel will actively share its valuable experience in IP creation, management, protection, and commercialization—particularly in cultivating high-value patents, safeguarding original designs, and transforming technological achievements into market successes. Sunfeel will deeply engage in these areas, contributing "Sunfeel Insight" and "Sunfeel Solutions."
Looking ahead, Sunfeel Jewelry will continue upholding its philosophy of "Establishing the World through Quality, Seeking Development through Innovation," actively participating in the Committee's work. Together with industry peers, Sunfeel will help build a comprehensive protection framework integrating enforcement supervision and industry self-regulation—characterized by stringent, extensive, rapid, and coordinated protection—to support the Chinese jewelry industry's transition from manufacturing advantage to brand leadership in the global value chain, injecting robust momentum into the industry's high-quality and sustainable development.