Brand Value 32.079 Billion RMB! Sunfeel Forges New Industry Benchmarks with Strength
On October 16, during the 2025 China International Jewelry Exhibition, the China Gems & Jewelry Trade Association (hereinafter referred to as "GAC") and the National Gemstone Testing Center Group (hereinafter referred to as "NGTC") jointly released the 2024 Gold and Jewelry Brand Cluster Member Unit Brand Evaluation Information in Beijing:
In 2024, Sunfeel Jewelry's brand value increased from the previous year's 31.673 billion RMB to 32.079 billion RMB, with a brand strength score of 744.67! This not only marks the steady growth of Sunfeel's brand value but also demonstrates its leading position and vigorous influence in China's gold and jewelry industry.
Since its initial release in 2023, this brand evaluation information has been publicly announced for three consecutive years, continuously injecting new momentum into industry brand building and high-quality development. The gold and jewelry brand value and brand strength evaluation results comprehensively reflect the detailed situation of brand enterprises, providing scientific and practical references for gold and jewelry brand construction. The evaluation was completed jointly by the Brand Evaluation Working Committee and the Review Expert Committee. The Expert Committee brings together senior experts from authoritative institutions including the National Bureau of Statistics, State Taxation Administration, China Development Bank, State Administration for Market Regulation, and central state-owned enterprises, covering multiple fields such as economics, quality, standardization, and brand building. Its authority and credibility enjoy high reputation within the industry. Sunfeel's outstanding performance in this evaluation serves as further strong evidence that its brand strength has received national-level authoritative recognition.
The continuous rise in brand value is by no means accidental. For Sunfeel Jewelry, this stems from 32 years of unwavering commitment to the philosophy of "establishing the world through quality, seeking development through innovation, basing operations on service, and regarding consumer satisfaction as the highest standard."
Quality is the cornerstone of Sunfeel's position in the industry. As the pioneer of the "Solder-Free Gold" category, Sunfeel has overcome traditional craftsmanship challenges through its independently developed "Solder-Free Welding Technology," achieving a gold purity as high as 999.9‰, making gold "purer and more valuable." To ensure quality, Sunfeel has established modern production bases in Changle, Shandong and Lilang, Shenzhen, with a total area of nearly 200,000 square meters. It has built a complete industrial chain from design and development to testing and inspection, strictly controlled by enterprise standards that exceed national standards, ensuring every piece of jewelry delivered to consumers approaches perfection.
<Sunfeel Brand Spokesperson Huang Miyi Image Poster>
Innovation is the core driving force of Sunfeel's development. From pioneering solder-free technology leading industry transformation to continuously launching new series integrating craftsmanship and fashion, Sunfeel's innovative pace has never ceased. Its exceptional design and craftsmanship have gained global recognition: not only has it repeatedly won major awards including the "Tiangong Excellence Award" for consecutive years, with its work "Sacred Flame" again topping the Tiangong Award in 2023, but in 2024 it also won the "Championship" and "Craftsmanship Award" at the Hong Kong International Jewellery Show '24K Gold Jewellery Design Competition 2024', demonstrating powerful artistic creativity. As of now, Sunfeel possesses nearly 400 intellectual property rights, including national invention patents, ranking first in the industry.
Substantial efforts have earned widespread market response and the highest honors in the industry. Reviewing Sunfeel's growth journey reveals a history filled with honors: it has successively received titles including "Chinese Jewelry Industry Top Ten Brands Most Loved by Consumers" and "National Jewelry Industry Quality Leading Brand"; it has won the JNA Awards, renowned as the "Oscars of the Global Jewelry Industry," for four consecutive years; and it has repeatedly received authoritative awards such as the China Advertising Great Wall Award. These substantial honors serve as vivid annotations of Sunfeel's continuous self-transcendence and industry leadership, recording the brand's steadfast trajectory of long-term commitment to quality and service.
<Sunfeel Jewelry Past Award Honors Display (Partial)>
Sunfeel consistently prioritizes consumers at the heart of its operations. The highly acclaimed "Annual Style Refresh Event" has become a cherished tradition between the brand and its customers. During this exclusive period, customers can present their original purchase receipt or any Sunfeel jewelry piece bearing the brand's exclusive hallmark to exchange for equivalent weight of the latest Solder-Free Gold collection, paying only a minimal craftsmanship fee of 1 RMB per gram. This customer-first initiative delivers on the brand's promise of "Lifetime Style Renewal," demonstrating Sunfeel's fundamental commitment to customer value through tangible benefits and shared prosperity. Today, nearly 3,000 Sunfeel boutiques nationwide carry forward the brand's powerful message: "Sunfeel Solder-Free Gold - Unrivaled Purity, Lasting Value."
With a brand valuation of 32.079 billion RMB and brand strength scoring 744.67, Sunfeel has reached significant milestones in its corporate journey. These achievements not only validate past accomplishments but also establish a new foundation for future growth. Moving forward, Sunfeel remains dedicated to quality excellence, accelerated innovation, and enhanced service experiences. With renewed vigor, we will collaborate with industry partners to advance China's jewelry sector and compose brilliant new chapters in our enduring legacy!