Shining Over Hong Kong, Witnessing Extraordinary! Sunfeel Jewelry Appears at 2025 Hong Kong International Jewelry Exhibition
On September 17, 2025, the September Hong Kong Jewellery & Gem Fair, known as the "barometer of the global jewelry industry," grandly opened at the Hong Kong Convention and Exhibition Center. Ms. Cheng Yuwen, co-founder of Sunfeel Jewelry, Ms. Wang Zhuo, general manager, and Mr. Wang Senlin, deputy general manager, attended the exhibition and joined colleagues from the global jewelry industry in celebrating this significant event. This edition of the exhibition gathered over 2,500 exhibitors from more than 50 countries and regions, marking an unprecedented scale. As a pioneer and leader in the solder-free gold category in China, Sunfeel Jewelry made a significant appearance with its "Beautiful Chinese Style Pure Gold Wedding Gown" and original themed series of new products, showcasing the excellent craftsmanship, cultural heritage, and innovative strength of Chinese gold jewelry to global customers and further advancing the brand's international strategic layout.
· Elegant exhibition hall, blending oriental artistic conception with international expression ·
The Sunfeel booth adopts "Chinese Red" as its main visual theme, seamlessly blending traditional Eastern aesthetics with modern exhibition design, creating a dazzling space that showcases cultural confidence and craftsmanship excellence within the exhibition hall. The layout of the booth integrates geometric lines and golden shadows, presenting the brand's diverse product matrix in distinct zones. It retains the precious elegance of Eastern charm while injecting an international fashion flair, attracting numerous international buyers, designers, and industry experts to stop and engage in discussions.
· Grand and beautiful Chinese style, revitalizing and inheriting intangible cultural heritage craftsmanship·
As a signature series of Sunfeel Jewelry, the "Exquisite Chinese Style Pure Gold Wedding Gown" immediately became a highlight at the exhibition upon its debut. Inspired by Eastern wedding culture, this series blends traditional phoenix crown designs, auspicious phoenix totems, and modern aesthetic concepts. Handcrafted using intangible cultural heritage techniques such as filigree and engraving, it not only embodies the thousand-year-old ritual charm of China but also endows gold clothing with contemporary artistic vitality.
The new "Majestic Chinese Style Pure Gold Wedding Gown" series is rooted in the philosophy of "cycle and renewal, full of vitality". Through simple yet tension-filled lines, it reinterprets traditional patterns, embodying both a sense of dignity and ceremony, as well as conveying the beautiful symbolism of light and hope. Models dressed in gorgeous golden wedding gowns performed live, immersing the audience in an immersive experience of Eastern aesthetics. Many international businessmen praised it as a "perfect dialogue between gold and culture".
· Diverse product matrix, precisely meeting international market demands ·
In addition to the "Majestic Chinese Style Pure Gold Wedding Gown", Sunfeel also exhibited a series of innovative products that blend culture, craftsmanship, and wearing scenarios: the Yongle Wanxiang series, officially authorized by the China Cultural Relics Exchange Center, which integrates elements of museum cultural relics with modern gold jewelry design to convey the eternal charm of Chinese civilization; the "Intangible Cultural Heritage Lacquer" series, which innovatively combines the traditional lacquer craftsmanship of intangible cultural heritage with gold material to create a collection-level art treasure with rich oriental connotations; the "Jincan" series, which replicates the sun-facing pattern on the surface of gold using the intangible cultural heritage brocade weaving technique, meeting the needs of high-end gifts and celebration scenarios; the "Focus" and "Zhi Chun" series, which feature avant-garde geometric patterns, green zircon inlaid with gold, and other youthful designs to meet daily styling and light luxury fashion consumption, favored by young customers from Southeast Asia, Europe, and America; and the "Auchan Gold" series, which meets the international market's dual expectations for fashionability and practicality of gold jewelry with its "high hardness, high complexity, and high glossiness" characteristics.
From cultural collections to daily accessories, from intangible cultural heritage craftsmanship to contemporary trends, Sunfeel precisely meets the differentiated global market demands with a diverse product matrix, demonstrating the brand's ambition and strength to respond to the times with innovation and communicate with the world through aesthetics.
· Deepen global layout and jointly seek a new chapter of international cooperation ·
This exhibition is a crucial step for Sunfeel Jewelry in advancing its internationalization strategy. During the exhibition, Sunfeel's overseas business team conducted in-depth negotiations with customers from the Middle East, Southeast Asia, Europe, and other countries, covering areas such as regional brand agency, craftsmanship cooperation, and customized product development, further expanding the brand's global channel network.
Wang Zhuo, General Manager of Sunfeel Jewelry, said, "The Hong Kong Jewelry Show is an important window for Sunfeel to showcase Chinese gold craftsmanship and cultural confidence to the world. We not only hope to export products, but also to convey the health value of 'solder-free gold' and the contemporary charm of oriental aesthetics. In the future, Sunfeel will continue to deepen its international layout, and through craftsmanship innovation and cultural empowerment, we aim to build a globally competitive Chinese jewelry brand."
The "Gold Jewelry Hall" located in Hall 3 of this exhibition is larger than previous editions, gathering numerous leading gold and jewelry merchants from China. Sunfeel also takes this opportunity to sincerely invite global partners and jewelry enthusiasts to visit our booth, to appreciate the purity and beauty of solder-free gold, to feel the extraordinary charm of the collision between Eastern design and international craftsmanship, and to explore new market trends and new paths of cooperation with global industry partners.