Shenzhen Saifeier Jewelry Co., Ltd.

          In September 2025, Sunfeel Jewelry, with the theme of "Eternal Splendor, Together for a New Chapter", successively showcased at two major international jewelry events in Shenzhen and Hong Kong. It not only presented a visual feast of oriental aesthetics and gold art, but also successfully completed an important deployment of the brand's internationalization strategy. From Shenzhen to Hong Kong, Sunfeel, with "solder-free gold" as its core and "Great Beauty Chinese Style" as its language, demonstrated the outstanding innovation and cultural confidence of Chinese jewelry to the world, receiving wide acclaim from customers and audiences both at home and abroad.

Dual exhibitions deepen global layout, marking a new stage in brand strategy
          As the most influential industry event in the Asia-Pacific region, the Shenzhen and Hong Kong International Jewelry Exhibitions have become key platforms for Saifeel to advance its internationalization strategy.
The Shenzhen exhibition delves deeply into the domestic market, strengthening the brand image, while the Hong Kong exhibition focuses on global resources and connects with international merchants.
The collaboration between the two exhibitions highlights Saifeel's strategic vision of "based in China, radiating to the world," injecting new momentum into the brand's internationalization.
Sunfeel's advertising and booth design feature "Chinese red" as the main visual tone, blending traditional Eastern aesthetics with modern exhibition art. Through a unified visual system and catchy brand slogans, it successfully reinforces the recognition and memory of the brand among international and domestic buyers.

Innovative inheritance of intangible cultural heritage craftsmanship, stunning Oriental aesthetics captivate all

          The "Exquisite Chinese Style Pure Gold Wedding Gown" series, which was prominently displayed by Sunfeel Jewelry, became the focus of attention at both exhibitions. This series is crafted entirely by hand using 999.9‰ solder-free gold, incorporating intangible cultural heritage techniques such as filigree and engraving, perfectly recreating the magnificent rituals of traditional Chinese wedding culture. The new wedding gown draws inspiration from the shape of ancient phoenix coronets and the phoenix totem, with the philosophical core of "cyclical repetition and vitality". Through modern design language, it revitalizes ancient totems. At the exhibition, models wearing golden wedding gowns and bright red dresses, with their hairpins swaying gently and pearls glittering, not only inherited ancient charm but also ushered in a new chapter, bringing an immersive Eastern aesthetic experience to audiences at home and abroad. Many international buyers praised it as "a perfect dialogue between gold and culture".

The product matrix covers the market accurately, and the market response is overwhelmingly enthusiastic

          Through the dual exhibition platform, Sunfeel clearly demonstrated its three strategic directions: cultural empowerment, craft innovation, and market segmentation. In addition to the golden wedding gown, the brand also exhibited multiple product lines such as "Yongle Wanxiang", "Intangible Cultural Heritage Lacquer", and "Jincan", satisfying diverse needs ranging from cultural collection to daily accessories. The "Focus" and "Zhi Chun" series target the Z generation and the international light luxury market, reflecting a precise grasp of global differentiated demands. The exhibition site was bustling with visitors, and domestic and foreign buyers highly recognized the concept of "purer and more valuable" solder-free gold. Young people showed great favor for the fashion series, fully demonstrating that Sunfeel's products not only have exquisite design but also carry profound cultural emotions, capable of meeting modern consumers' dual needs for personalization and cultural identity.

Actively explore the international market and build a bridge for global cooperation

          During the exhibition, Sunfeel's overseas business team engaged in in-depth discussions with customers from various countries, including the Middle East, Southeast Asia, and Europe. They extensively exchanged ideas on areas such as regional agency, process cooperation, and customized product development, laying a significant foundation for subsequent international collaborations. The success of these dual exhibitions not only elevated the brand's international profile but also promoted the dissemination of the solder-free gold health concept and Eastern aesthetic design. It showcased the leading capabilities of Chinese brands in high-purity gold material innovation and the contemporary application of intangible cultural heritage craftsmanship. Sunfeel will persist in advancing its international expansion, enhancing global competitiveness through innovative craftsmanship and cultural narratives, and ensuring that the brand's values of health, purity, and culture penetrate the global market.

          The successful participation in the exhibitions in Shenzhen and Hong Kong not only enhanced Sunfeel's visibility and reputation on the international stage but also laid a solid foundation for expanding overseas channels and deepening international cooperation. Sunfeel Jewelry has proven with its products and strength that Chinese brands can not only tell profound cultural stories but also have the ability to lead global gold jewelry consumption trends. In the future, Sunfeel will continue to adhere to the craftsmanship benchmark of "solder-free gold", integrate tradition and innovation, and seek common development with global partners, allowing the brilliance of the East to shine in the world.