Sunfeel Jewelry | Hundreds of Millions of Impressions as New Spokesperson Announced
On April 22, Sunfeel Jewelry officially announced rising actress Huang Miyi as its new brand spokesperson—instantly making headlines across the gold and jewelry industry, business circles, and even entertainment news. Brand Youthfulness Strategy Gains Explosive Attention Coinciding with the May Day travel peak, the brand further amplified this major announcement by securing extensive coverage across high-speed rail media, outdoor billboards, and highway displays—generating hundreds of millions of impressions. Through this campaign, Sunfeel powerfully communicated its core brand message, "Sunfeel Solder-Free Gold: Purer, More Valuable," alongside a new collection that blends contemporary aesthetics with master craftsmanship, strongly capturing market and consumer attention while driving its new strategic journey forward.
Capitalizing on the holiday travel period, Sunfeel seized the optimal communication window to engage end consumers and intercept massive passenger flows. The campaign spanned 29 provincial-level regions and nearly 200 cities, delivering over ten million media exposures and reaching nearly 1 billion railway passengers. Through this intensive, high-frequency, and wide-reaching advertising presence—extending across north to south and east to west, with screens in hundreds of cities—Sunfeel significantly boosted brand recognition and awareness, achieving a simultaneous surge in brand visibility and public perception.
Moving forward, Sunfeel Jewelry will emulate the unstoppable momentum of a high-speed train—accelerating forward with focused enhancements in strategy, product, marketing, channels, and service. While building energy toward the ambitious goal of "becoming China’s leading jewelry brand," Sunfeel will harness the symbolic "China Speed" of high-speed rail to embark on an exhilarating new chapter of rapid growth.