Sunfeel Joins Forces with CCTV-13 "Weather Forecast" Program for High-Frequency Brand Exposure
On January 1, 2022, Sunfeel Jewelry once again partnered with China Central Television (CCTV), the nation's most authoritative media platform, launching a dominant presence across CCTV-13 News Channel's Weather Forecast segment. Through this landmark campaign characterized by high frequency, maximum exposure, and a premier platform, Sunfeel secured premium slots during prime viewing hours. With six daily broadcasts spanning morning, noon, and evening, the brand delivered rapid, widespread visibility to hundreds of millions of viewers nationwide. This initiative significantly boosted brand awareness and influence, powerfully supporting over 2,000 retail stores across China and injecting strong momentum into the brand's growth in the new year.
Securing Prime Time, Empowering Retail Networks
Sunfeel Jewelry has consistently adhered to the philosophy of "precise placement, focused targeting" in actively shaping its brand image and strengthening emotional connections with consumers. Partnering with authoritative media platforms has always been an integral component of Sunfeel's strategic development plan. As China's most authoritative media organization, CCTV's influence reaches nearly 1.4 billion people nationwide, serving as the world's most direct window into China. Consequently, CCTV News Channel maintains exceptionally stringent review standards for brand partnerships, requiring comprehensive evaluation of a brand's overall strength, influence, industry standing, product quality, and other critical factors. As the pioneer of Solder-Free Gold, Sunfeel Jewelry's successful strategic collaboration with CCTV News Channel not only represents authoritative endorsement of the brand but also further demonstrates its formidable comprehensive capabilities.
Big Brand + Big Platform + Big Events: Accelerating Brand Expansion
After more than three decades of development, Sunfeel Jewelry has now expanded to over 2,000 stores across 36 provinces, municipalities, and autonomous regions nationwide. Since its inception, Sunfeel Jewelry has consistently adhered to the communication strategy of "Big Brand + Big Platform + Big Events": In late 2013, the brand signed international superstar CoCo Lee as its image spokesperson. In 2014, Sunfeel partnered with CCTV, achieving concentrated exposure through collaborations with variety programs such as Avenue of Stars, I Want to Perform at the Spring Festival Gala, Mid-Autumn Festival Gala, and Dream Star Partner. Starting in 2015, Sunfeel exclusively sponsored CCTV-3's New Year's Eve special program Happiness Arrives, Blessings Arrive, Good Luck Arrives for six consecutive years. In 2016, the brand sponsored Hunan TV's I Am a Singer, supporting CoCo Lee's journey to the championship, with the "Queen of Songs" jewelry collection selling out nationwide. Additionally, Sunfeel collaborated with high-speed rail media, launching the "Sunfeel Solder-Free Gold" branded bullet trains that travel across the country, rapidly accelerating the brand's national expansion and influence.
Adhering to Innovative Development, Leading Industry Transformation
Driven by an enduring spirit of change and innovation, Sunfeel Jewelry continuously enhances its capabilities in product development, channel expansion, and brand communication. Upholding the philosophy of "innovating through heritage, developing through innovation," the brand has launched remarkable new collections including the Jingxuan Gold 24K Premium Series, the romantic Love Star Dial Diamond Ring Series, the avant-garde Focal Point Series, and the Joy in Our Home 6GD Wedding Collection. With novel and distinctive designs that align with current industry trends and resonate with the fashion sensibilities of young consumers, these products stand out distinctly in an era often characterized by product homogenization, conservative technology, and traditional designs. Each new release generates widespread consumer acclaim, sparks purchasing enthusiasm, and demonstrates strong competitiveness in the retail market.
Sunfeel Jewelry's decade-long consecutive presence in CCTV advertising not only demonstrates the company's ambitious vision to lead the transformation of the gold industry but also reaffirms its determination and confidence in building a stronger, larger brand. This sustained effort has solidified Sunfeel's brand image and significantly enhanced its competitiveness and influence in the consumer market. In 2022, Sunfeel Jewelry will continue to leverage the power of national authoritative media to further elevate brand reputation and awareness, actively explore and capture potential market share, and dedicate itself to building the most representative national brand. By bringing premium Solder-Free Gold into millions of households, Sunfeel aims to provide every Chinese consumer with the purest and most valuable gold experience, ultimately realizing its grand vision for future development.