Practicing Social Responsibility: Sunfeel in Action
Recently, the Masong Bridge—a structure carrying major traffic through Daji'a Village, Yingqiu Town, Changle County, Shandong Province—was successfully renovated, significantly improving local transportation. Villagers have been sharing the news and celebrating this achievement.
According to villagers, the Masong Bridge was refurbished with sponsorship from Shenzhen Sunfeel Jewelry Co., Ltd. to enhance local travel conditions. After two months of construction, the project is now fully completed and serves the daily commuting needs of thousands of residents. "With the bridge restored, the road ahead looks brighter!" many villagers expressed their gratitude to Sunfeel Jewelry after the renovation.
"Building roads paves the way to prosperity"—this timeless Chinese saying has taken on renewed significance since the national "Rural Revitalization Strategy" was launched, making rural infrastructure development a top priority across all regions. As an enterprise committed to social responsibility, Sunfeel Jewelry has consistently engaged at the forefront of public welfare initiatives, actively contributing to the development of the new era as a conscientious corporate citizen. At Sunfeel Jewelry, "focusing on public welfare and actively undertaking social responsibility" has become an integral part of corporate culture.
Each June, as the National College Entrance Examination approaches, Sunfeel Jewelry initiates a campaign from its headquarters encouraging all branded stores nationwide to "give with heart, support talent development," allowing students to take the exam free of worries. During the examination period, in addition to organizing staff to distribute free bottled water at test centers, Sunfeel's offline stores open their doors to all examinees and parents, offering a comfortable space to rest and escape the summer heat.
Each year, the Changle County Party Committee and Government in Shandong launch the "Compassion Day Donation" drive, calling on all government agencies, enterprises, and public institutions to participate in charitable fundraising to support those in need. Upon learning of the initiative, Sunfeel actively organized employee donations, setting an example for local philanthropy at the earliest opportunity. The very next day, the County Party Committee and Government received the charitable donation from Sunfeel Jewelry's Changle production base.
On the morning of January 24 this year, leadership from Sunfeel Jewelry's Changle production base in Shandong organized employees to visit the Changle County Senior Care Center. They called on more than 400 resident elders receiving state support, providing daily necessities and engaging in warm conversations to learn about their living conditions and health status.
"Compassion in Heart, Love Fills the World"—Sunfeel Jewelry has consistently maintained its approach to social welfare: "Passionate about public service, excelling in social contribution while creating exceptional products." As an enterprise, Sunfeel recognizes that creating wealth must be paired with significant social responsibility. Since its founding, the brand has upheld "Pursuing Excellence, Contributing to Society" as its core value, striving to become a national jewelry brand that delivers value to the nation and society while spreading positive energy.