Eternal Radiance, A Treasury of Wonders Sunfeel's 2025 New Collection Launch Shines Bright
On April 22, Sunfeel Jewelry grandly held its 2025 new collection launch in Shenzhen Shuibei under the theme “Eternal Radiance, A Treasury of Wonders,” officially introducing two masterful series: Eternal Splendor and Brilliant Blossom. Franchise partners and media guests from 31 provinces, municipalities, and autonomous regions across China gathered to discuss collaboration and explore future growth. Brand spokesperson Huang Miyi graced the event with her presence, joining all attendees in witnessing this sparkling milestone.
<Scene from Sunfeel's New Product Launch>
--- · Foreseeing the Future: Discussing Jewelry Trends · ---
Mr. Wang Yishan, Chairman of Sunfeel Jewelry, delivered the opening address, expressing heartfelt gratitude and a warm welcome to distinguished guests, Sunfeel members who traveled from afar, and all friends who have consistently supported and loved the brand. Mr. Wang emphasized that future market competition will revolve around high product quality, strong brand reputation, and the ability to adapt to new consumer demands—all elements of comprehensive strength that will define success at more advanced levels. He reiterated that Sunfeel Jewelry will remain true to its original vision, consistently upholding one mission and one message: “Purer, More Valuable.”
<Chairman Wang Yishan Addressing the Audience>
During the launch, Sunfeel executives presented on the theme “The Path to Breakthrough and Growth,” highlighting the need to transcend traditional boundaries and identify new engines of growth in a rapidly evolving jewelry industry. In the face of international shifts and market transformations, they stressed the importance of innovation to drive breakthroughs and foresight to secure victory. Presentations on 2025 Consumer Trend Analysis and the Blue Sky Jewelry Brand Promotion were also shared, offering fresh perspectives to navigate the current landscape and empower product offerings through targeted market segmentation.
The event also featured an invited session with top Sunfeel franchisees, who shared practical insights on store management and membership strategies—delivering substantial value to all participants.
--- · New Collection Launch Ignites Ordering Wave · ---
At this new product launch, Sunfeel proudly unveiled two major thematic collections: Eternal Splendor and Brilliant Splendor. Designed to align with current fashion trends while embodying cultural depth, the series offer a comprehensive jewelry aesthetic experience, allowing guests to deeply appreciate the new styles and their symbolic meanings while experiencing the fashionable appeal of gold jewelry.
Eternal Splendor Series: Developed in collaboration with the China Cultural Relics Exchange Center, this national treasure-inspired gold collection skillfully integrates cultural relic elements with modern aesthetics. It employs traditional casting, bearing mechanisms, and enamel craftsmanship, combined with designs reflecting Eastern aesthetics and auspicious symbolism—blending historical significance with contemporary style.
Brilliant Splendor Series: Targeting fashion-elegant women who pursue trends, this series features the classic sunflower as its exclusive pattern. It vividly embodies the spirit of sunshine, purity, and continuous growth—versatile for solo or layered wear, expressing elegant individuality that effortlessly adapts to diverse lifestyle occasions.
Supported by Sunfeel's strong design and R&D capabilities, in addition to the new collections debuted at the event, the full-category jewelry showroom also featured artisan pieces including Solder-Free Gold, Micro-Hard Gold, pearls, diamonds, and jadeite. These sparked continuous purchasing enthusiasm among partners, generating wave after wave of ordering activity. Behind each order lies deep recognition of Sunfeel Jewelry and firm confidence in future mutual success.
<Sunfeel Jewelry Showroom "Product Rush" Scene>
--- · Star-Studded Moment: Brand Spokesperson Graces the Event · ---
The appearance of brand spokesperson Huang Miyi on stage brought the new product launch to another crescendo of excitement. Under the dazzling lights, the custom Sunfeel pieces she wore radiated brilliance, blending unique personality with profound symbolism. When asked about her collaboration with Sunfeel Jewelry, she shared: “Sunfeel is a beautiful brand that shines like sunlight. I genuinely love every piece of their jewelry and wear Sunfeel to film festivals and special events!”
<Brand Spokesperson Huang Miyi's Special Appearance>
"Sunlit, Pure, and Ever-Evolving" – this is how President Cheng of Sunfeel Jewelry describes Huang Miyi, noting: "Selecting a spokesperson is like choosing a senior partner. Sunfeel has always maintained a clear brand philosophy in our choice of representation. Huang Miyi’s image aligns perfectly with our brand ethos of being 'Purer, More Valuable'!"
It is understood that Huang Miyi, a representative powerhouse actress of the new generation, is also a classically trained musical theater performer. At the launch event, she captivated the audience with two classic songs, "World" and "Lifelong Beauty," earning resounding applause.
<Brand Spokesperson Huang Miyi Performing Live>
--- · Jewelry Extravaganza: A Tribute to Creativity and Craftsmanship · ---
For 32 years, Sunfeel Jewelry has stayed attuned to fashion trends, insisting on innovation and original design while leading new trends in Chinese gold jewelry. At the launch, guests were treated to a magnificent and diverse fashion show of the 2025 new collection—a feast where contemporary style intertwined with timeless elegance, showcasing Sunfeel’s radiant charm.
<Sunfeel New Collection Fashion Show>
Distilling the essence of classics with masterful craftsmanship, the new collection unites refined aesthetics with exquisite technique, achieving both creativity and perfection. Through the vivid storytelling of the models’ presentation, the cultural inspiration behind the Eternal Splendor series was brought to life, while the sunny symbolism of the Brilliant Splendor series was fully expressed. Where heritage met high fashion, this dazzling original jewelry showcase delivered a continuous stream of visual splendor for all attendees.
<Sunfeel New Collection Fashion Show>
The grand launch of the 2025 new collection marks the beginning of a new era for Sunfeel Jewelry—powered by innovation and upgrading the gold and jewelry industry. Moving forward, Sunfeel will continue to deepen its R&D efforts based on market needs, leading the way in jewelry design and craftsmanship innovation. Together with all our partners, we will shine even brighter across the expansive landscape of the jewelry market.