Academy Introduction

The "Whampoa Military Academy" of Jewelry Talent:
Sunfeel Gold Business School Officially Established

On June 12, 2017, the long-prepared Sunfeel Gold Business School was officially announced, with its unveiling ceremony held at the brand's'Shenzhen headquarters—Jinzhan International Jewelry Plaza.

At the ceremony, Mr. Wang Yishan, Chairman of Sunfeel Jewelry and Dean of the Sunfeel Gold Business School, stated: "The Gold Business School established by Sunfeel Jewelry is not merely a training institution but a cradle for talent in China's gold and jewelry industry. It aims to become the 'Whampoa Military Academy' for jewelry professionals, promoting advanced management concepts, enhancing terminal sales performance, supporting the brand's healthy development, and supplying more outstanding professionals to the industry."

As the pioneering brand of Solder-Free Gold, Sunfeel Jewelry has risen strongly amid intense industry competition. Through its marketing strategy of "Big Brand, Big Platform, Big Events," Sunfeel has maximized brand communication and deepened the brand's image in the public consciousness. The growing brand influence has made Sunfeel Jewelry highly popular among a broad consumer base, consistently leading the surge in demand for Solder-Free Gold. This year, building on this momentum, multiple new stores have opened simultaneously, adding repeated achievements. To date, with over 1,700 boutiques nationwide, Sunfeel Jewelry has become the preferred brand for young couples purchasing "Three Golds and Five Golds" for weddings, establishing and leading consumption trends in bridal jewelry.



While intensifying efforts in market expansion, Sunfeel Jewelry continuously enhances management standards and service quality to ensure rapid yet sound channel development. To better replicate its management and talent systems and provide consumers with a premium branded experience, the Sunfeel Gold Business School was established.





The Sunfeel Gold Business School will conduct comprehensive training in management knowledge, professional skills, and vocational ethics, fully enhancing staff competencies across all areas. This enables superior customer service, leads fashion trends in gold jewelry, allows consumers to fully enjoy a "Purer, More Valuable" Solder-Free Gold era, and realizes the vision of a national jewelry brand!